Been a while, huh?
Enjoyed the peace and quiet?
Good! But it’s over now so you’d better get ready for my latest project…which is this:
…discovering the style upon which to base my crafting, shop photography and (ho-hum) marketing thereof.
(doncha love words like thereof and whereto and heretofore and withal??)
This branding, style and marketing notion has been bothering me for sometime, probably because I have no style? Then I read in a post somewhere (sorry I can’t remember where) that it’s all about selling a Lifestyle Image. That people who buy one’s products are actually buying into an idealised, possibly imaginary, desirable lifestyle.
So now I’ve to figure what IS my desired Lifestyle Style?
There are a few things it is NOT, such as Punk, Goth -although I do quite like Gothic in the 18C literary and dramatic version -think Northanger Abbey, Victoria Holt’s novels, early pre-Raphaelite paintings…pure drama! …not much into Minimalist (partly as I can’t spell it, partly as I like junk), or Monochrome, Antique or anything with garish colours…or boring colours…or homes which look like a Showcase for Tasteful, Refined, Gracious Living.
Nope, definitely not.
I don’t do Refined. Tasteful should only be used in conjunction with food. Gracious is telling your guests, ‘delighted you came’, and meaning it even if they a) broke something precious, b) their children are monsters, c) you’ve been wishing they’d leave for the past hour and more.
So, Style…Country? Higgeldy piggeldy? Eclectic? Re-cycled anything and everything? Flamboyant especially in fabrics, flowers, patchwork, knitting?
This is going to be difficult- how do I make such an ungainly combination into something desirable?